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About Posts
Note: Posts are an add-on feature. This section will be enabled only if the service is purchased. Please reach out to your Account Director for information on enabling this feature.
Note: The data metrics from Google Posts are only available two days after the campaign for your post has ended. Please reach out to your Account Director to acquire these metrics.
You can connect with existing and potential customers on Google Search and Maps through Google Posts. You can create and share announcements, offers, new or popular items in stock, or event details directly with your customers.
Google Post Types
Each post type provides your audience with specific details and allows you to add an action button to your post.
Important: Posts that include a phone number may be rejected.
Post Type | Description |
COVID-19 | Provide an update about changes related to COVID-19, which can include: · Hours of operation and temporary closures. · Changes to how the business operates, such as takeout or delivery only, a suggestion to call for details, or others. · Updates to how the location manages safety and hygiene. · Requests for support.
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Offers | Provide promotional sales or offers from your business. Offers require a title as well as start and end dates and times. A "View offer" action button is automatically added to the post. You can also include a photo, video, description, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise 20% off large pizzas for a week |
What’s new | Provide general information about your business. You can include a photo or video, a description, and an action button. For example, a restaurant can make a post to promote a new menu item.
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Events | Promote an event at your business. Events require a title, start and end dates, and a time. If there aren’t start or end times, then the system will default to 24 hours on the date it's posted. These posts may also include a photo, video, description, and an action button. For example, a bookstore may advertise a local author's book signing or a book club meeting. Events that meet certain criteria may also show on the "Overview" tab of the Business Profile to make them more prominent to customers.
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Creating a Google Post
Navigate to the Publisher tab and Posts Sub-tab.
Select the “Create Posts” button
Select the type of post that fits what you are trying to accomplish.
Start populating the fields in Local Manager.
Assign Locations and click the Save button.
Note: If the CTA Links need to be different for each location, you can upload a CSV file to accomplish this.
Dynamic Text Insertion
Another new feature of interest is dynamic text insertion, an efficiency improvement when creating Google Posts that are catered to local audiences. A tremendous amount of time can be saved by creating a single post across many different locations with dynamically changing values that are bespoke to each location. Examples of dynamic text insertion within a post include:
~address_1~ for the street address of each given location making a post
~city~ for the city of each given location making a post
~url~ for the specific local page for each given location
~google_store_code~ for the store code tied to each given location
So, if your brand uses ~city~ or ~url~ in your post it would insert the city or the url of the local page of the location making that post.
Here’s an example of how a business would create a Post using dynamic text insertion values:
The post can be assigned to any number of locations and the city, address, local page url, and even the customized trackable url in the CTA link are populated with the information specific to each location.